Clearly Caring Advertising

• Current Advertising Rates
• Ad Dimensions
• Material Specifications
• Terms
• Contract Information
• Deadlines
• Downloadable Version

Current Advertising Rates

Ad Dimensions

* Business Reply Card bleeds are on the right side and bottom with one perf for a minimum card length of 5.75" to allow stitching

Material Specifications

1. Trim and bleed sizes: Trim size 6" x 10.5 “. Bleed page size 6.25 ” x 10.75”. Important illustrations and type matter should be kept .25” from gutter.
2. All advertisements should be supplied in one of the following digital formats: Pagemaker, QuarkXPress, Illustrator or Photoshop, on Macintosh or PC, supplied on a CD or Zip disk with ALL fonts, logos, graphics, and photos. Call for full digital guidelines.
3. Proofs: Advertiser must supply laser copy, Matchprint or equivalent press quality proof.
4. Binding: Saddle-stitched.
5. Method of printing: Web offset, 4-color process.
6. Paper used: 70 lb Gloss Text # 3
7. Advertiser will be billed for preparation charges when publication typesets advertisements, makes color separations, designs layouts, shoots photos, manipulates or corrects digital files, or performs other extensive preparation on advertising material by ADX Creative ($75 per hour).
8. Art prepared by ADX Creative and billed to the advertiser becomes the property of the advertiser. However, materials will be stored for 12 months and then destroyed unless otherwise instructed by advertiser at time of insertion.
9. Ad material will be returned to the advertiser if requested in writing. The cost of postage and handling will be billed to the advertiser.

Terms

1. Terms: 2% 10 days, net 30 days from invoice date.
2. New advertisers: Payment in advance required for first insertion and until credit has been approved.
3. All invoices that are over 30 days from invoice date will be charged 1.5 percent of the unpaid balance per month. Publisher reserves the right to refuse ads until past-due balance is paid.
4. Publisher reserves the right to hold advertiser liable for such monies as are due and payable to the publisher.

Contract Information

1. All copy is subject to approval by publisher. Publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, whether or not such advertisement was previously acknowledged, accepted or published.
2. Publisher’s liability for any error will not exceed 50% of the cost of the space unit. Publisher assumes no liability for errors in “key numbers” or other typesetting changes.
3. Advertiser or advertising agency assumes full liability for any and all claims which are a result of advertisements printed.
4. Advertising rates are subject to change without notice; however, contracts in effect at the time of a rate change will be held for six months.
5. If a cancellation is necessary, it must be made in writing prior to the closing date.
6. If new copy is not furnished by contract advertiser by closing date of any issue, publisher will repeat last inserted advertisement.
7. Contracts must be completed within one year from the date of first insertion.

Deadlines

Space Closing
15th of the month, two months prior to issue date.

Material Due
22nd of the month, two months prior to issue date.

Issue Dates
20th of every third month beginning with January.

Downloadable Version

This information is also available in the form of an PDF (Adobe Acrobat) file.  You may download this material by clicking here.