Clearly Caring Magazine

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Clearly Caring Advertising

Advertising Space

Christian Life Resources publishes two versions of its magazine, Clearly Caring. The Home edition (CC-H) is a free publication mailed directly to about 16,000 homes. Recipients with a track record in their support of the ministries of Christian Life Resources and/or New Beginnings - A Home for Mothers receive this Home edition. CC-H measures 6" x 10.5" and is published twice per year as a 32-page magazine that also includes advertising for Family Treasures and Gifts, the on-site Christian Life Resources gift store. For purposes of establishing advertising rates we consider this 100% readership.

The Parish edition (CC-P) is smaller, measuring 5.5" x 8.5", and is published four times per year as an 8-page bulletin insert for the Sunday worship service folder. It also contains advertising for Family Treasures and Gifts. Though CC-P is provided free of charge, congregations must subscribe in order to receive it. Congregations vary as to distribution. Christian Life Resources prints approximately 69,000 copies of each edition of CC-P with a calculated readership of 30% which is used to establish readership rates.

Current Advertising Rates

1 Page $950 $1,230
1/2 Page 570 740
1/4 Page 345 450
1/8 Page (Business Card) 210 270
Inside Front / Back Cover 1,050 N/A
Single Business Reply Card* 4,000  
Double Business Reply Card* 5,200  

* Special consideration of custom rates for insertions in multiple issues.

All ads can be 4-color (no discounts apply for 1, 2 or 3 color ads). Business Reply Cards are priced as 1 color on one side and 4 color on the other side.

Material Specifications

  1. CC-H Trim and bleed sizes: Trim size 6" x 10.5". Bleed page size 6.25" x 10.75". Important illustrations and type matter should be kept .25" from gutter.
    CC-P: Trim size 5.5" x 8.5". Bleed page size 5.75" x 8.75". Important illustrations and type matter should be kept .25" from gutter.
  2. All advertisements should be supplied in one of the following digital formats: Pagemaker, QuarkXPress, Illustrator or Photoshop, on Macintosh or PC, supplied on a CD or Zip disk with ALL fonts, logos, graphics, and photos. Call for full digital guidelines.
  3. Proofs: Advertiser must supply laser copy, Matchprint or equivalent press quality proof.
  4. Binding: Saddle-stitched.
  5. Method of printing: Web offset, 4-color process.
  6. Paper used: 70 lb Gloss Text # 3
  7. Advertiser will be billed for preparation charges when publication typesets advertisements, makes color separations, designs layouts, shoots photos, manipulates or corrects digital files, or performs other extensive preparation on advertising material by ADX Creative ($75 per hour).
  8. Ad material will be returned to the advertiser if requested in writing. The cost of postage and handling will be billed to the advertiser.

Ad Dimensions

Full Page CC-H Bleed Size: 6.25" x 10.75"
  CC-H Non-Bleed Size: 6" x 10.5"
  CC-P Bleed Size: 5.75" x 8.75"
  CC-P Non-Bleed Size: 5.5" x 8.5"
1/2 Page Vertical CC-H Non-Bleed Size: 2.375" x 10"
  CC-P Non-Bleed Size: 2.75" x 8.5"
1/2 Page Horizontal CC-H Non-Bleed Size: 5.25" x 4.875"
  CC-P Non-Bleed Size: 5.5" x 4.25"
1/4 Page Vertical CC-H Non-Bleed Size: 2.375" x 4.875"
  CC-P Non-Bleed Size: 2.75" x 4.25"
1/4 Page Horizontal CC-H Non-Bleed Size: 5.25" x 2.375"
  CC-P Non-Bleed Size: 4.25" x 2.75"
1/8 Page Horizontal CC-H Non-Bleed Size: 2.375" x 2.375"
  CC-P Non-Bleed Size: 2.75" x 2.75"
Business Reply Card Bleed Size: 8.125" x 4.5" *
  Non-Bleed Size: 8" x 4.375"

* Business Reply Card bleeds are on the right side and bottom with one perf for a minimum card length of 5.75" to allow stitching


  Space Closing Material Due Issue Date
CC-H First Issue March 5th March 21st April 4th
CC-H Second Issue Sept 24th Oct 10th Oct 24th
CC-P First Quarter Dec 5th Dec 21st Jan 4th
CC-P Second Quarter March 26th April 11th  April 25th
CC-P Third Quarter July 31st Aug 16th Aug 30th
CC-P Fourth Quarter Oct 16th Nov 1st Nov 15th


  1. Terms: 2% 10 days, net 30 days from invoice date.
  2. New advertisers: Payment in advance required for first insertion and until credit has been approved.
  3. All invoices that are over 30 days from invoice date will be charged 1.5 percent of the unpaid balance per month. Publisher reserves the right to refuse ads until past-due balance is paid.
  4. Publisher reserves the right to hold advertiser liable for such monies as are due and payable to the publisher.

Contract Information

  1. All copy is subject to approval by publisher. Publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, whether or not such advertisement was previously acknowledged, accepted or published.
  2. Publisher’s liability for any error will not exceed 50% of the cost of the space unit. Publisher assumes no liability for errors in “key numbers” or other typesetting changes.
  3. Advertiser or advertising agency assumes full liability for any and all claims which are a result of advertisements printed.
  4. Advertising rates are subject to change without notice.
  5. If a cancellation is necessary, it must be made in writing prior to the closing date.

Downloadable Version

This information is also available in the form of an PDF (Adobe Acrobat) file.  You may download this material by clicking here.

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